We exist to make brands part of the 4%
Brands and businesses are spending money and effort on marketing, yet aren’t being seen.
We set out to change that.
Helping more brands to be seen
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Helping more brands to be seen ✴
96% of marketing isn’t remembered
Our world has become increasingly fragmented. The explosion of marketing channels and touchpoints makes it easier to copy and paste content. The attention economy has made it harder for brands to find and keep customers. Different agendas have made it harder to balance brand and performance, and join up data and creativity.
When the chances of being seen are so small, brands need to know their strategy and budget will work hard.
We are a marketing consultancy helping brands be seen in an ever-changing, complex world.
After years of observing marketing teams ‘do what we’ve done before’, creative that didn’t connect with its channel and disconnected insights and strategy, we wanted to make a difference.
Brands who’ve trusted us to help them be seen
We believe connection is the key to being seen
More certainty leads to more informed decision-making.
More informed decision-making leads to better connections with customers.
We enable connection by joining more of the dots:
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Connect your strategy
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Connect the plan
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Connect your process
Projects Include:
Positioning I Customer Journeys I Audits I Annual Brand & Marketing Planning I Propositions I Key Messaging I Comms Planning I Performance Reviews I Marketing Effectiveness & Data I Personas I Brand Platforms I Integrated Marketing Planning Workshops I Process Optimisation
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Shaping an omnichannel strategy for a health tech company who could no longer rely on f2f.
Unearthed insight from across the organisation and through research to map buying journeys, pain points and the levers we had to connect with each stakeholder audience involved.
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Helping slug & lettuce find and connect with their customers
Working alongside the Insights Team to identify key insights around S&L’s evolving customer in order to define a brand position and experience that better connected.
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Establishing a digital brand and product propositions for a saas brand in a sector that’s paper-based
We created a clear brand positioning, portfolio and individual product propositions driven by insights into the pain points paper-based solutions caused today.
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Taking a holiday company from data overwhelm to informed action
In close consultation, we designed an integrated, cross-channel dashboard that provided a one-stop view of performance data and analysis to inform short-term tactics and long-term planning.
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Ensuring important information & resources reached the right members of the general public
Working with an industry body to shape a comms strategy and framework to enable more effective marketing that put the right message, to the right audience, at the right time.
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Helping a brand licensing organisation better understand a complex web of decision makers
Faced with a growing web of stakeholders as the media and tech landscapes involved, we built detailed, action-orientated personas that informed UX, UI and digital journey definition.
Who you’re working with
Sarah is a recognised leader in marketing strategy and comms planning, a champion in driving smart, integrated thinking amongst teams and marketing effectiveness. She has over 15+ years experience, including a decade at one of the UK’s largest integrated agencies, and has since helped over 100 brands build marketing strategies that help get them seen, whatever the challenge they bring to the table. Alongside consultancy, Sarah regularly provides thought-leadership, keynote speeches and commentary to the industry.
Client feedback